04.2020 – 07.2020
QuitMeat
The redesign of the application QuitMeat deals with the support through a coherent design on the way to vegetarianism or veganism.
- Application Design
- User Experience
- User Interface
- Application Design
- User Experience
- User Interface
Sustainable and healthy nutrition plays an increasingly important role in our consumer society. More and more people are having a vegetarian or even vegan diet. Yet this number is still very low.
The idea of QuitMeat to accompany and motivate users on their way to vegetarianism or veganism with an app is more than timely. Because already a non-vegetarian, healthy and sustainable diet is not always easy in real life. To solve this hurdle, our redesign of the application "QuitMeat" starts at the root of all following problems, the planning and the purchase. After all, if you don't buy meat, you can't eat it. Those who consciously plan their meals for the week are not only less stressful, but also more clear-sighted about what is bought and cooked.
Usecase 1
Users who are not yet interested and do not understand the problem try to adapt to the lifestyle of friends by changing their diet. These users receive an important overview of the topic during onboarding. This includes factual knowledge, examples and reasons for a change.
In addition, they are asked to provide their own information about their current nutritional status. Inboarding then explains how the app can support them. This ensures a good start.
Usecase 2
Interested beginners are looking for a beginner-friendly way to get started and read up on vegetarianism. A change begins with the selection of recipes – a problem for users, because finding recipes can often become a burden. So users can discover recipes in the "Plan" tab, gain new knowledge, filter, search, save and add. To stay motivated and to see the impact, the progress statistics can be used. Likewise, new knowledge can be gained via daily rotating articles and recommendations.
Usecase 3
A busy advanced cook is looking for a supportive and motivating way for everyday life to efficiently plan the week. Through the weekly plan, one can quickly fill his days with recipes and is thus supported and can put his focus on other things. The ingredients for this can be called up in the shopping list while shopping and information and alternative products can be obtained in the supermarket via the scan function. In the dashboard, he then gets access to the dishes that are coming up today.